AI Search Optimization (GEO) Becomes a New Customer Acquisition Channel for Enterprises
As AI platforms like Doubao, Qwen, and ChatGPT become primary information gateways, robots.txt, llms.txt, and structured data are becoming essential standards for enterprises.
In the past, businesses focused on search engine rankings for promotion. Today, as users increasingly turn to Doubao, Qwen, and ChatGPT for answers, AI responses determine whether a brand gets seen. This has made GEO (Generative Engine Optimization) a new priority in digital marketing.
Three pillars of GEO: First, robots.txt explicitly allows AI crawlers to access content. Second, llms.txt provides brand keywords and core content in plain text for large language models. Third, Schema.org structured data enables both search engines and AI systems to accurately understand enterprise information.
Zhongkejie has completed indexing configurations for 12 domestic AI crawlers and 13 international AI crawlers across its sites, covering major models including Doubao, ERNIE Bot, Qwen, Kimi, ChatGPT, Perplexity, and Claude.
Recommend enterprises act early: first, restructure your site for clarity; then, consistently produce high-quality, citable content to ensure your brand appears naturally in AI responses.