Digital Transformation of Traditional Industries: A Case Study of the Agarwood Sector
From cultivation to brand operations: Four key areas of our agarwood base exploring the integration of tradition and the internet.
As a traditional high-end industry, agarwood has long relied on offline channels. The agarwood base under Zhongke Jie's strategic cooperation sector is exploring a digital path through the collaboration of four key components: 9813 network, Agarwood Association, Zhongzhong Agarwood, and Longning Agarwood.
9813 delivers brand portal and e-commerce capabilities; the Agarwood Association aggregates industry resources and standards; Zhongzhong Agarwood targets mass-market consumer scenarios; Longning Agarwood focuses on the high-end collectibles market, establishing a tiered operational framework.
On the traffic side, all four sectors integrate into a unified SEO/GEO indexing system to help more enthusiasts discover agarwood culture content on search engines and AI platforms.
Digitalizing traditional industries isn't just about opening online stores—it's a systemic transformation of brand, content, and channels.